How to Create a Strong Domain Name
May 06, 2023
You may be sure of one thing when selecting your domain name extension: ".com" is still the finest. 37% of all domains, according to information from Domain Name Stat, have the ".com" extension. Why In any case, ".com" is the most well-known and simple to recall. Although many ".net" and ".org"-extended websites are successful, your website will probably perform better if it has a ".com" extension. The best wager is that.
We advise selecting .com. Try .net or.org if that is already taken. You would be better off coming up with a new domain name if these are also taken. Oh, and stay away from strange extensions like ".club," ".space," ".pizza," and others.
Branded Products Should Precede Generic Products
Brandable or Generic
Brandable and creative is better than generic always. Remember: Your company's domain name will be used by users to find, recall, and share it on the internet. It serves as your brand's cornerstone.
The fundamental difference between a generic and brandable domain name is as follows:
Unlike generic domain names, which are typically lengthy and forgettable, brandable domain names are unique and stand out from the competitors. Do you know what Newhealthinsurance.com, Healthinsurance.net, and Healthinsurancesort.com are different from, for example? Most likely not, right?
These are awfully cliched. They have no significance. No one will ever gush about how wonderful "Insurance.com" is. If the word "insurance" is employed in many contexts, the competition will increase and it will blend in even more. Websites that support a cause, like Anthem.com and UnitedHealthCareOnline.com, stand out. When people hear particular domain names, there is a certain level of trust involved.
Here's how to locate a domain name that will help your brand:
Use fresh terms. You can invent your own new, catchy terms. Google, Bing, and Yahoo all took that action. Use words that are already in use. To find intriguing terms that fit your brand, use a thesaurus.
Make use of domain-name generators. From your initial domain ideas and keyword suggestions, these tools can assist you in developing a distinctive, brandable domain name. (We'll include a few of our favorites in a later section of this essay.)
A shorter one is preferable to a longer One
In terms of the size of your domain, shorter is frequently desirable. According to research from Domain Registration.com, the typical name has roughly 12 characters. (Popularity refers to the number of visitors the website receives in this context.)
You should buy a domain name that is short, according to this evidence. The fewer characters you use, the better. Aim for 6 to 14 characters. Probably already grabbed and sold for thousands of dollars were the shorter domain names. If there isn't anything short you can use, make it recognizable. Websitesetup.org, which belongs to us, has exactly 12 characters.
Domain Name Should be Easy to Type
Whenever you think of any well-known or popular website you will see that it is easy to spell for example Facebook, Google, Twitter, Instagram, CNN, and Yahoo. Make sure that your visitor can type your website name very easily without any problem. Instead of that if you have to explain the spelling of your website more than once, it means that your domain name is complicated.
The last thing you want to prevent from happening is to end up on a different website by mistyping your domain name. Just tell ten people your potential domain name to spell. If more people can’t spell it easily then you need to make it simpler and easier to type.
Domain Name Should be Easily Pronounceable
If your domain name is easy to pronounce then it is easier for your visitors to share it by word-of-mouth. It makes it easier for you to share your website with your potential customers and friends. Here you need to keep in your mind that if you want your domain name to be passed by others, then the only way is to keep it simple enough to spell and pronounce easily.
No Numbers and Hyphens
Your domain name becomes more difficult to speak and spell when it contains numbers or hyphens. This is why avoid numbers and hyphens when you finalize your domain name. For example, if Facebook had a hyphen in there, it might not have spread so easily.
So, the bottom line is that always stick to letters and make your domain name punchy and smooth.
Consider Keywords Relevant to Website Niche
Our website is about web development or assisting visitors in building websites. As a result, we choose to add a name that says it all: "website". Since website.com (or .org, .net) was obviously no longer available, we went with "WebsiteSetup".
Despite the possibility that keywords will improve your SEO, approach with caution. If you uncomfortably try to cram keywords into your domain, it comes off as generic (like we previously discussed). If you choose to use them, place the keywords at the beginning of your domain name before buying it. They will be most effective for your ranking there.
Tools like Keywordtool.io and Google Keyword Planner can be used to find keywords.